Course curriculum

  • 1

    Orientation

    • Ivey Product Society - Fellowship Kick-Off

    • Bootcamp Syllabus: Overview & Goals

    • Bootcamp Syllabus: Schedule

    • Capstone Project: Overview

    • Interview Preparation: Overview

    • Program Objectives & What You Will Learn
  • 2

    Identify an Opportunity by Understanding Customer Jobs, Needs & Pain Points.

    • Chapter Overview

    • Jobs To Be Done (JTBD) - Overview

    • Core Concepts of JTBD

    • Discovering Value in JTBD (aka Customer Interviews)

    • [Supplemental] Why is understanding the customer important?

    • [Supplemental] Identifying a Target Segment

    • [Supplemental] Other Sources of Identifying Customer Needs
  • 3

    Defining a Product Scope

    • Chapter Overview

    • Identifying Important & Underserved Needs

    • Developing a Value Proposition

    • Defining a Minimum Viable Product

    • Writing a Product Requirement Document (PRD)
  • 4

    Prototyping, Experimentation & Iteration on MVP

    • Chapter Overview

    • Testing Your MVP

    • Intro into Product Design

    • Setting up experiments & metrics

    • [Tutorial] Design Methods & Tools
  • 5

    Ivey Product Review Deliverables

    • Ivey Product Society Fellowship Bootcamp - Sample PRD

    • Ivey Product Review Details